Festival de Inteligencia Artificial — Monterrey 2026

The Festival de Inteligencia Artificial - Monterrey 2026 is a one-day, business-focused AI festival taking place on 25 August 2026 at the Barcelo Monterrey, Nuevo Leon. Organised by Connecta B2B together with the IT NOW media network, it is a Spanish-language event built around applying artificial intelligence to real business problems - automation, marketing, sales, software development and data - and is aimed at entrepreneurs, technologists, company leaders and AI enthusiasts in northern Mexico.

A travelling AI festival lands in Monterrey

The Festival de Inteligencia Artificial is a touring format that Connecta B2B runs across Latin America, with 2026 stops in cities including Cuernavaca, Ciudad Juarez and Quito, plus editions reaching Central America and the Caribbean. The Monterrey edition brings that circuit to one of Mexico's most important industrial and technology hubs. Monterrey is home to major manufacturing groups, a dense corporate base and the Tecnologico de Monterrey, and the city has become a natural anchor for enterprise AI adoption in the country's north - making it a fitting host for a festival pitched squarely at applied, commercial use cases.

Hosting the event in Monterrey, the corporate heart of the Monterrey metropolitan area, signals the intended audience: the executives, founders and technology teams of the firms that drive Nuevo Leon's economy. For a city whose industrial base is increasingly competing on automation and data, a focused day on practical AI fits naturally into the local calendar.

What the programme covers

This is a working festival rather than an academic conference. The day combines plenary keynotes with practical sessions and workshops, each oriented around a concrete business function. Expect the agenda to move through themes such as:

• Marketing and content generation with AI
• Sales funnels, lead generation and AI-driven agent-based automation
• Software development and engineering productivity
• Data, analytics and decision-making
• Business leadership and organisational change in the AI era

The emphasis throughout is on tools and tactics attendees can take back to their teams, not abstract theory - a deliberate fit for a Mexican mid-market audience that is moving quickly from curiosity about generative AI to live deployment. Workshops sit alongside the keynotes so that attendees can get hands-on with the techniques being discussed on stage.

Speakers and audience

The festival's speaker bench is drawn from the regional consulting, marketing-technology and digital-transformation community rather than from big-lab research. Recurring voices across the 2026 tour include Marcelo Burman, general manager at Connecta B2B; Joel Diaz, president and co-founder of Popcorn Group; Christian Correidora, CEO of Digital Ideas; David Fernandez, CEO and founder of TDM Internacional; digital-transformation consultant and keynote speaker Lorena Diaz Quijano; and Johnny Bermudez, founder of XY Estudios. The line-up reflects the festival's practitioner orientation: people who advise and build for companies adopting AI day to day.

The intended audience is broad but business-centred: founders and SME owners, marketing and sales leaders, IT and software teams, and professionals across Monterrey's corporate sector who need a grounded, Spanish-language introduction to what AI can do for their operations right now. It is equally relevant to consultants and vendors who want to meet potential clients in one of Mexico's wealthiest business regions.

Why it matters for Mexican AI

Mexico's AI scene has matured rapidly, and much of the activity sits in the practical, business-adoption layer rather than in frontier research. Events like the Monterrey festival are where that adoption is negotiated - where a manufacturer, retailer or agency first sees how automation and generative tools change their cost base. For a directory tracking AI worldwide, the Monterrey edition is a useful marker of how the technology is spreading beyond Mexico City into regional industrial centres, and of the role local consultancies and media networks play in driving that diffusion.

How to attend

The Festival de Inteligencia Artificial - Monterrey 2026 runs as a single full day at the Barcelo Monterrey on 25 August 2026. Registration is handled through the official Connecta B2B event platform, with ticketing also surfaced via the festival's public listings. Prospective attendees should confirm the final agenda, session times and registration details directly with the organiser ahead of the date, as the touring format means speaker slots and timings are confirmed close to each city's edition. For anyone working on AI in northern Mexico, it is a convenient, practitioner-focused day to benchmark tools and meet the people deploying them.