Festival de Inteligencia Artificial — Cuernavaca 2026

The Festival de Inteligencia Artificial - Cuernavaca 2026 is a one-day, business-oriented AI festival taking place on 27 August 2026, from 8:00 a.m. to 6:00 p.m. at the Holiday Inn Cuernavaca, in Morelos, central Mexico. Run by Connecta B2B with the IT NOW network, it is a Spanish-language gathering focused on putting artificial intelligence to work in everyday business - automation, marketing, sales, software and data - and is built for entrepreneurs, technologists, company professionals and anyone curious about practical AI in the region south of Mexico City.

The festival comes to Morelos

The Cuernavaca edition is one stop on Connecta B2B's 2026 Festival de Inteligencia Artificial tour, which runs through several Mexican and Latin American cities. Where the Monterrey edition two days earlier serves the industrial north, the Cuernavaca event reaches central Mexico and the Morelos business community - a region within easy distance of the capital but with its own corporate, tourism and services economy. Bringing an applied-AI festival to Cuernavaca extends the conversation about generative tools and automation beyond the largest metros and into a mid-sized regional market that is still building its AI capacity.

Cuernavaca's proximity to Mexico City matters here. Often called the "city of eternal spring," it is a long-standing base for businesses and professionals who work in or near the capital but operate outside it, which makes it a sensible place to seed AI know-how for an audience that might otherwise have to travel to a major metro to find it.

What's on the programme

The festival is structured as a full working day of plenary sessions and hands-on workshops rather than a research conference. Content is organised around business functions, so attendees can map sessions to their own roles. Expect strands covering:

• Marketing and AI-assisted content
• Sales optimisation and agent-based automation
• Software development and engineering efficiency
• Data and analytics for decision-making
• Leadership and organisational adaptation to AI

The throughline is applicability: the festival is pitched at people who want to leave with tactics and tools they can use immediately, reflecting where much of Mexico's AI adoption actually happens - inside small and mid-sized companies experimenting with automation and generative systems. The single-track, full-day format keeps the audience together through a sequence of talks and practical sessions rather than splitting them across competing rooms.

Speakers and who it's for

The speaker roster is shared across the tour and drawn from the regional digital-transformation and marketing-technology community. Featured voices include Marcelo Burman, general manager at Connecta B2B; Joel Diaz, president and co-founder of Popcorn Group; Christian Correidora, CEO of Digital Ideas; David Fernandez, CEO and founder of TDM Internacional; consultant and keynote speaker Lorena Diaz Quijano; and Johnny Bermudez, founder of XY Estudios. These are practitioners and advisers rather than academic researchers, in keeping with the festival's hands-on remit.

The audience skews toward business: founders and SME owners, marketing and sales professionals, IT teams and managers across the Morelos region who want an accessible, Spanish-language route into applied AI. For attendees near Mexico City, the Cuernavaca date offers a regional alternative to capital-city events without sacrificing the practical focus, and a chance to network with the local business community in a single day.

Cuernavaca in Mexico's AI picture

Mexico's AI growth is increasingly a story of geographic spread - from the established tech scenes of Mexico City, Guadalajara and Monterrey out into secondary cities. The Cuernavaca festival is a small but telling example: a touring format deliberately seeding applied-AI knowledge in a regional market, helping local businesses understand automation and generative tools before competitors do. For a worldwide AI directory, it documents how the technology is diffusing across Latin America at the level where most real adoption occurs - the everyday firm rather than the frontier lab.

How to attend

The Festival de Inteligencia Artificial - Cuernavaca 2026 runs as a single day at the Holiday Inn Cuernavaca on 27 August 2026, with doors from 8:00 a.m. to 6:00 p.m. Registration is managed through the official Connecta B2B event platform, with ticketing also listed on the festival's public pages. Because the event is part of a multi-city tour, attendees should confirm the final agenda, session times and registration details directly with the organiser ahead of the date. For business audiences in central Mexico, it is a practical, low-friction way to get current on AI and meet the people deploying it locally.