SportsPro AI + Tech 2026

SportsPro AI + Tech 2026 takes place on 29–30 September 2026 at the London Stadium, organised by SportsPro, the established business-of-sport media company. Building on its 2025 edition, the event has broadened from a pure AI focus to position artificial intelligence within the wider technology stack, reflecting how the sports industry has moved from asking what AI can do to how technology as a whole delivers measurable commercial and operational outcomes.

The agenda centres on real-world application and integration across content, fan engagement, operations and commercial strategy, aimed at senior executives from rights holders, leagues, clubs, broadcasters and technology vendors. The 2025 programme drew speakers from organisations including Google Cloud, the Premier League, Microsoft, NVIDIA, Adobe, IBM and Wimbledon, indicating the seniority and cross-sector reach the event attracts, with networking cited as a primary motivation for most attendees. For anyone working at the intersection of AI, technology and professional sport, this is a practitioner-oriented, commercially framed two days in London rather than a research conference. Full 2026 speaker and session details were still being finalised at the time of listing; registration of interest and partnership enquiries run through the official SportsPro AI site.