Dreamforce 2026 — AI/agentic CRM flagship

Dreamforce 2026 is Salesforce's flagship annual conference, taking place 15-17 September 2026 at and around the Moscone Center in San Francisco. It is one of the largest software gatherings in the world, drawing tens of thousands of customers, partners and developers, and in 2026 it is squarely a showcase for agentic AI in the enterprise. The event is aimed at CRM administrators, IT and data leaders, developers, and the business executives deciding how AI agents fit into sales, service, marketing and operations at scale.

What's on the 2026 agenda

The stated theme this year is "becoming an agentic enterprise" — Salesforce's argument that organisations will increasingly run on autonomous agents working alongside employees rather than on software people operate by hand. The connective thread across the programme is Agentforce 360, positioned as the centre of gravity for the whole platform: it brings together the tools to build agents, the data and CRM they reason over, the governance frameworks that constrain them, and the observability needed to watch what they do in production.

As at every Dreamforce, the schedule blends a handful of marquee keynotes with thousands of breakouts, theatre talks and hands-on workshops, plus a sprawling expo and partner pavilion. Recurring fixtures return across the three days: the opening keynote from Salesforce chair and CEO Marc Benioff, product and industry keynotes, the candid "True to the Core" live Q&A with product leaders, the Dreampitch startup competition judged in front of a live audience, and the Dreamfest concert that closes the social calendar. Sessions are typically organised around clusters such as:

• Building, deploying and governing Agentforce agents against company data
• Data Cloud, integration and the data foundations that reliable agents depend on
• Industry-specific applications across financial services, healthcare, retail, manufacturing and the public sector
• Trust, security, observability and the human-in-the-loop controls enterprises need before agents touch live workflows
• Slack as a surface for agentic work, alongside the broader partner, ISV and consulting ecosystem

Who should attend

Dreamforce is essential for anyone responsible for a Salesforce estate or weighing enterprise AI more broadly. Administrators and developers come for the technical depth and the training that keeps skills and certifications current; data and platform teams come to understand how Data Cloud and governance tooling underpin agents that behave predictably; and business and technology executives come to map where autonomous systems are moving from isolated pilots into core operations. The expo floor doubles as a place to evaluate the wider AI and CRM tooling market in a single visit, and to compare notes with peers facing the same adoption questions. Beyond the Salesforce faithful, the speaker roster typically reaches into AI research and industry leadership — figures such as AI educator and researcher Andrew Ng have featured in the line-up — giving attendees a read on the field that extends past any one vendor's roadmap.

Why it matters now

Dreamforce is a bellwether for how agentic AI actually reaches mainstream business. Salesforce's bet — that companies will hand routine service, sales and operations tasks to software agents acting against their own data — is one of the clearest live tests of whether generative AI delivers measurable productivity at enterprise scale, and of what it takes to make such systems trustworthy, auditable and governable. The 2026 edition lands at a moment when many organisations are moving past experimentation and asking harder, more sober questions: how accurate are these agents on real data, how are they secured, who is accountable when one acts wrongly, and where is the return on investment? Dreamforce is where those questions get argued in public, with reference customers describing what worked and what did not. For leaders tracking the shift, the conference maps both the technology and the commercial model behind it, and signals how one of the industry's largest software companies intends to monetise the move to agents.

How to attend

Dreamforce 2026 is an in-person event spread across the Moscone Center and surrounding San Francisco venues, with major keynotes also streamed online via Salesforce+ for those who cannot travel. Registration is handled through the official Dreamforce site, with full-conference passes and discounted group rates available, and a range of community, partner and developer programmes running alongside the main event. Because the agenda, session catalogue and speaker list expand steadily in the months before September, prospective attendees should check salesforce.com/dreamforce for current pass tiers, the published schedule, and travel and accommodation guidance well ahead of the dates.